Target Marketing, Segmentation and Positioning
The decision making complexity of B2B depends on user needs, department needs and corporate needs (e.g. strategy) and can be quite complex and long. Understanding the key messaging and whom to target and when can be critical.
Focus WORLDWIDE:Voice of theCustomer
We tell you what they say and what they mean (sometimes two different things). In addition, we use market segmentation on Voice of Customer so to understand all key market segments as opposed to some processes which only provide you the obvious.